Online Shopping in pakistan is a quite new concept and evolving very quickly, according to a survey there are twelve new online shopping sites are emerging every day in Pakistan. With the current law and order situation in Pakistan, online shopping provides both security and value for money.
Some huge stores have already hit the e-commerce industry of Pakistan to name a few are TechCity.pk, HomeShopping.pk and Azmalo.pk you get the large variety of brands and unbranded products in very reasonable and competitive prices though overall prices of Online Shopping websites is still higher than the market.
Since the phenomenon of Online Shopping is passing through its infancy stage in Pakistan, the logistic suppliers in Pakistan are not completely aware of this huge market and have been the biggest hurdle in the success of Online Shopping in Pakistan. Except a few sites everyone is selling the products at quite higher price than the market yet grabbing the low profit in return, due to the logistic charges attached with the price tags. Some of Online Shopping websites complain that logistic takes as high as 50% of their profit share, so they are forced to sell the products in higher price than the market. With some recent scams like ‘Allah wala locket’ and some other too good to be true infomercial based products, logistic suppliers in Pakistan regards all the shopping websites as scams and charging them almost double than their standard courier rates provided at their outlets. To cope such situation, some of online shopping websites have started working on their own small courier system to provide the best satisfaction to their customers.
Unlike the rest of the world, in Pakistan, Online shopping is mostly carried out through ‘Cash on Delivery’ payment system, it provides customer the satisfaction of paying at the time they receive product, but this leave Online Sellers with the money bound to the logistic supplier for at least 30 days (with some courier company up to 60 days) and most of the online shopping websites in Pakistan are struggling very hard to maintain the cash flow to fulfill the orders, that is why you can get good bargain in prices if you pay in Advance either by EasyPaisa or Bank Transfer.
In coming months we are expecting e-commerce industry in Pakistan would be converting to a Giant as the current growth rate of Online Shopping in Pakistan is more than 10% a month. With the improved logistic and supply chain, this industry has potential to do wonders with the economy of Pakistan.
